Dana Brand Materials
This project encompassed the art direction and design of a comprehensive suite of marketing assets, including a website redesign, product-focused print materials, and integrated marketing campaigns. The goal was to create a bold, modern brand experience that effectively showcased products, communicated key messages, and engaged both external and internal audiences.
This work was completed as part of my role as Senior Art Director at Moncur. The project was a collaborative effort involving developers, copy writers, project managers, and client stakeholders.
Contributions
Visual Design
Art Direction
UX/UI Design
Wireframing / Prototyping
Website Redesign
The website redesign transformed a complex product ecosystem into a streamlined, engaging digital experience. The end result was an edgy, modern visual identity that reflected the brand's innovative positioning while improving how users navigate and understand an extensive product portfolio.
The product flow guides users from broad vehicle applications, into filterable product listings tailored to that application, and finally to a single product page.
The primary objective was the development of interactive discovery tools that allow users to explore products based on their applications, needs, and technical requirements.
Marketing Campaigns
These campaigns were designed to strengthen engagement with both prospective candidates and current employees through cohesive, brand-driven experiences. The projects leveraged strategic design and clear communication to foster engagement across key audiences.
Talent Acquisition Campaign: Showcasing Opportunity at Scale
This integrated recruitment campaign was designed to attract top talent by highlighting the breadth of career paths, growth opportunities, and experiences available within the organization.
Internal Event Campaign: Building Engagement Through Branded Experiences
This internal communications campaign supported a company-wide employee event through event guides, promotional materials, and custom merchandise designed to foster excitement, participation, and a sense of community among attendees.
Print Materials
This collection of product-focused print materials was created to communicate a diverse range of offerings through a visual language that was both edgy and approachable. Through bold typography, dynamic layouts, and impactful imagery, the materials captured attention while maintaining a strong focus on key product benefits and differentiators.
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