Dana Brand Materials

This project encompassed the art direction and design of a comprehensive suite of marketing assets, including a website redesign, product-focused print materials, and integrated marketing campaigns. The goal was to create a bold, modern brand experience that effectively showcased products, communicated key messages, and engaged both external and internal audiences. Through cohesive visual storytelling, streamlined information design, and consistent branding across all touchpoints, the work strengthened brand perception and delivered clear, impactful communication.

The website redesign transformed a complex product ecosystem into a streamlined, engaging digital experience. The primary objective was the development of interactive discovery tools that allow users to explore products based on their applications, needs, and technical requirements. The end result was an edgy, modern visual identity that reflected the brand's innovative positioning while improving how users navigate and understand an extensive product portfolio.

These campaigns were designed to strengthen engagement with both prospective candidates and current employees through cohesive, brand-driven experiences. The projects leveraged strategic design and clear communication to build brand awareness, foster engagement, and create meaningful connections across key audiences.

This integrated recruitment campaign was designed to attract top talent by highlighting the breadth of career paths, growth opportunities, and experiences available within the organization. Dana was positioned as a destination for ambitious professionals seeking meaningful and diverse career opportunities.

This internal communications campaign was developed to support a company-wide employee event. The project included event guides, signage, presentation assets, promotional materials, and custom merchandise designed to foster excitement, participation, and a sense of community among attendees.

This collection of product-focused print materials was created to communicate a diverse range of offerings through a visual language that was both edgy and approachable. The challenge was to balance striking creative expression with straightforward communication. Through bold typography, dynamic layouts, and impactful imagery, the materials captured attention while maintaining a strong focus on key product benefits and differentiators.