This work was completed as part of my role as Lead UX Architect at MRM. The project was a collaborative effort involving designers, strategists, project managers, and client stakeholders.

UX/UI Design

Visual Design

Wireframing / Prototyping

AEM Build

After finalizing the updated styles in Figma, we rolled out the design system across the GMC website. The homepage was chosen as the first proof of concept, serving as the most visible, high-impact entry point to showcase the refreshed brand experience.

The key objectives of the redesign was to drive users deeper into the shopping funnel and portraying GMC as a premium brand. The result was a more streamlined and visually compelling experience that balanced brand storytelling with measurable business outcomes.

To validate the updated homepage met both user needs and business goals, qualitative testing was conducted. The user research focused on visual design, usability, content comprehension, and navigational clarity. In collaboration with the strategy team, the objectives were clearly defined into measurable data points.

Overall, the homepage exceeded expectations, particularly in sections focused on exploration, comparison, and next steps in the purchase journey. The experience reinforced or improved their perception of the GMC brand, aligning the refreshed styling with expectations of a strong, contemporary automotive brand.

NAVIGATION